# Playcent
Decentralised Wix for dapps, games, NFTs and social tokens, Last updated 28.11.2020
Playcent is a blockchain based user generated content platform for interactive apps and games. It’s a remix tool that anyone can use to make interactive games, mini-apps, and memes based on the various templates created by independent developers.
TikTok popularized “remix” culture ( users remixing existing video and audio clips ) and has grown to billions of users, but Playcent wants to go one step further by making mini-apps, games, and memes remixable.
Playcent apps are ‘full stack apps’ that can be created in minutes and shared everywhere on the internet. Playcent apps do similar things to Gumroad, OnlyFans, Wix, Rarible, and Cameo, but don’t require users to leave social networks to engage/transact.
# Market and technological opportunities
Marc Andreessen once famously said, “Software is eating the world” to refer to the software-driven innovation revolution and the need for every company to become a software company. This is more relevant now. Today, software development is highly specialized and its availability is limited to a small handful of people with classical training.\
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As new digital platforms come to exist, and millions of users come online for the first time, the need for content and software will only continue to increase.\
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If we continue to approach the development of software using current patterns, we will not be able to meet this new demand. \
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If the power to create software remains so prohibitively expensive, software creation will continue to trend toward centralization. A few large multinationals will outsizedly control and shape the connected experience for newly-connected populations.
**Playcent aims to democratize software development by allowing non-techies to easily create interactive apps, games and other user generated content in minutes.**
In 2020, there are 3.5 billion smartphone users around the world. Over 50% of the time is spent inside of social media and messaging apps. In these social feeds users consume all types of content like text, image, video, GIFs and links. Each of the social media implements a webview ( a browser built in natively to support links ) to support links. Playcent takes advantage of the webviews. Cents are web urls that run everywhere including all the social media websites. \
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Some of the playcent apps or cents already replicate functionality of native apps like Buy Me Coffee , shopify or cameo.
# Market
Our initial focus is on hyper casual games and mini apps. Hyper Casual games are simple to play games which already have a market share of over $2billion out of $65 billion mobile gaming. \
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Hyper casual games present real, quantifiable value to brands, businesses, and influencers to engage their users. These groups currently commission the creation of hyper casual games as marketing tools for $15-150k per game, with a development lead time of 4-12 months. By reducing the cost and development time, Playcent gains market penetration, early revenue.\
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“Re-skinning” a hypercasual game is often all it takes to turn a boring game into a viral hit.
# Tech architecture
Playcent is in beta and has over 20 templates. Templates are the underlying web applications that power cents. A developer can build playcent templates for any type of web application, including interactive games, memes, and apps.\
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While creating a template a developer can define which values are customizable and leverage Playcent platform technology to make it easy for non-technical users to change them.\
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After a template is published on Playcent, creators can easily find and remix it, adding their own images, text, sounds, and more, to create their own version that they can share anywhere on the web.
**What is Remixing?**
Remixing enables creators to make their own apps by customizing existing playcent apps and publishing their own versions.
Developers can port existing apps to Playcent by integrating the playcent visual controls library
# Tech stack
### **Playcent platform key architecture**
**Playcent Editor,** *where a user creates applications,*
**Playcent CDN,** *which publishes, hosts, and distributes all the apps*
**Playcent Rewards Engine,** *which rewards users based on the activity*
**NFT Marketplace,** *To mint and trade NFTs*
**Cent Marketplace,** *To trade playcent apps*
**Playcent pay & Wallet,** *Used for payments and to store tokens and NFTs*
**Esports SDK:** *To convert games to e-sports games*
**Visual controls library:** *To import and convert apps to playcent templates*
### **Playcent Editor**
Playcent Editor is used to create interactive and games. The Editor is available in 2 modes,
* **Visual mode**
* **Code view**
**Visual mode** provides the visual interfaces required to customize the playcent apps and \
games. This is mainly for non-technical users \
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**Code view** provides a browser-based collaborative integrated development environment \
(IDE) which contains all the project's code.
### **Playcent CDN**
Playcent CDN refers to a geographically distributed framework that takes care of the deployment, hosting and distribution of playcents apps and games.
### **Blockchain Stack**
Playcent is built on ethereum and runs on Matic blockchain. We initially chose Ethereum back in 2019 due to the number of developers building on the platform, and the ability to build an MVP quickly. As time passed it became clear that building a blockchain UGC Platform solely on Ethereum would not be feasible from a scalability standpoint.
We have chose Matic Network as our scaling solution due to the high performance and security of our infrastructure\
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Among the data generated from the Playcent ecosystem, any items that are transaction-related are recorded in the Matic blockchain in the form of Tx\
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All inputted data is disclosed transparently due to the nature of the blockchain. Gamers, consumers and developers participating in the Playcent ecosystem can view this data and use it for decision making, etc. The data stored in the blockchain is not large-capacity, such as images, videos or long text. Those items are stored in a corresponding database. Data stored on the blockchain is data related to key activities.
#### **Wallet & PlaycentPay**
Wallet and authentication is powered by tor.us and biconomy, wallet is used to store tokens and NFT assets. PlaycentPay facilitates microtransactions and other in-app purchases, including tipping, from the wallet. Playcent wallet also handles top-ups, gift codes, and payouts/settlements. Using the PlaycentPay cents inside social feeds can charge users of other networks.
**NFT Marketplace**
An asset marketplace where you can mint, buy and sell digital collectibles without any coding skills.\
Create, discover, buy, and sell rare and unique blockchain assets.
**Create -** *Mint your own NFTs using no-code*
**Discover -** *Find pioneering blockchain projects featuring scarce digital assets*
**Trade -** *Buy and sell the digital NFTs*
**Collect -** Store the assets in your playcent wallet\
**Playcent Esports SDK**
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**Creator Kit**
Creator tools that enable influencers to issue a social token and monetize from their audience
# Playcent Universe
**There are several users that would comprise Playcent’s vibrant ecosystem:**
### **Developers**
Developers build the templates that power the playcent apps. Templates will be remixed into custom apps and shared by millions of people across the world. As the template is remixed, and its remixes are remixed, the template evolves into new applications. Playcent tracks this ancestry, and developers retain a stake in the value of this "evolution pool" over time.\
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Each template created is part of a lineage and yields reward based on the activity of its descendants according to the Playcent Evolution Fee Structures.
### **Creators**
As core users and value providers, content creators gain the largest share of the revenue.
Content creators can earn token rewards by remixing cents. When a cent is played, the content creator will be rewarded with tokens based on the activity.
The content creator can also earn a larger one-off payment by selling the cent they created on the marketplace
### **Consumers**
User(s) consume the content created and earn tokens from the reward pool.
In addition to general interactive behaviors such as Liking, sharing, and commenting, users can also use playcent tokens for In app purchases, subscriptions and tipping developers or creators.
# Playcent Token
PCNT, the native token of Playcent, is a core utility token which lives on both matic and ethereum chains. It will be used as a base ecosystem payment currency, and to stake in the system. PCNT holders will be able to claim rewards if they stake their tokens, playing games and through user-generated content initiatives.
PCNT does not in any way represent any shareholding, participation, right, title, or interest in the Company, the Distributor, their respective affiliates, or any other company, enterprise or undertaking, nor will PCNT entitle token holders to any promise of fees, dividends, revenue, profits or investment returns, and are not intended to constitute securities in Singapore or any relevant jurisdiction. PCNT may only be utilised on the Playcent ecosystem, and ownership of PCNT carries no rights, express or implied, other than the right to use PCNT as a means to enable usage of and interaction within the Playcent ecosystem.
# Team, advisors and strategic partners
**The Playcent team members have years of experience in product, technology, and business.**
**Sandeep Sudagani - CEO**\
Sandeep is involved in all key decisions from product, tech to marketing, and leads the company. He has worked with Its blockchain since early 2017 and has a vast network of Blockchain industry and gaming connections.\
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**Jaya Kishan Kumar Nammi - CTO** \
Jay leads our engineering team and is responsible for our technical strategy and engineering operations. He previously worked as a senior software engineer at Maximl.\
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**Ian M. Friend - Strategic Advisor**\
Co Founder & COO Ferrum Network
**Mohit Madan - Ecosystem Advisor**\
Co-Founder & CEO OroPocket\
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**Strategic Partners:**\
Frontier, Unilend, Ferrum Network, Torus, Biconomy, Bitbns and a few others