Our initial focus is on hyper casual games and mini apps. Hyper Casual games are simple to play games which already have a market share of over $2billion out of $65 billion mobile gaming. Hyper casual games present real, quantifiable value to brands, businesses, and influencers to engage their users. These groups currently commission the creation of hyper casual games as marketing tools for $15-150k per game, with a development lead time of 4-12 months. By reducing the cost and development time, Playcent gains market penetration, early revenue. “Re-skinning” a hypercasual game is often all it takes to turn a boring game into a viral hit.