# Market

Our initial focus is on hyper casual games and mini apps. Hyper Casual games are simple to play games which already have a market share of over $2billion out of $65 billion mobile gaming. \
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Hyper casual games present real, quantifiable value to brands, businesses, and influencers to engage their users. These groups currently commission the creation of hyper casual games as marketing tools for $15-150k per game, with a development lead time of 4-12 months. By reducing the cost and development time, Playcent gains market penetration, early revenue.\
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“Re-skinning” a hypercasual game is often all it takes to turn a boring game into a viral hit.  <br>

![](https://325632398-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MNH8BfYnuPackdXIlyu%2F-MNXXkHzZBtD64rkgegv%2F-MNXcVp4MJnz5D7p4rnV%2FGlobal-Graph2-1024x576%20\(1\).png?alt=media\&token=05c0a957-3c52-4de5-b322-03ce7417e6ea)